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Built For Growers.
By Growers.
Helping farmers is the very fabric of everything we do. It's at the heart of who we are.
Our story starts with ApRecs, and helping growers finish farm records faster. But that's only the beginning. We're inspired to go beyond.
One System to Connect Them All
We help farmers complete spray records faster, and connect packers and advisors to create a unified environment where everyone can work together.
Because together, we're better.
Through an ever-increasing array of compliance rules and regulations, growers said they felt under attack. Not only did their software cease to help them do business their way (before ApRecs, ag software focused on row crops, not tree fruit), it also left them powerless. They were tired of worrying that their own data—which they were forced to share in the name of compliance—could be used against them.
What we learned was both inspiring, and a little frightening. We uncovered major pain points and frustrations along the supply chain, especially around the burdens of spray and chemistry regulations. compliance paperwork, and information sharing.
We also discovered a broad lack of trust regarding data independence.
Growers Speak
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